How Brands Grow: What Marketers Don't Know
Business Economics Marketing Textbooks Nonfiction
For marketing professionals and business enthusiasts, "How Brands Grow: What Marketers Don't Know" by Byron Sharp is a must-have resource. This 246-page hardcover textbook, published by Oxford University Press in 2010, offers a comprehensive guide to building and maintaining successful brands. With its wealth of insights and data-driven strategies, this book is an invaluable asset for anyone looking to stay ahead of the curve in the competitive world of marketing.
What sets "How Brands Grow" apart is its focus on debunking common myths and misconceptions about brand growth. Sharp, a renowned expert in the field, presents a evidence-based approach to marketing, challenging conventional wisdom and providing actionable advice for marketers. From the importance of customer acquisition to the role of advertising in brand growth, this book covers it all.
In very good condition and from a smoke-free home, this hardcover edition is a rare find for collectors and professionals alike. With its compact size (measuring 9.4 inches in length, 6.3 inches in width, and 0.8 inches in height) and weighing 20.9 ounces, it's easy to take with you wherever you go. Whether you're a student of marketing, a seasoned professional, or simply looking to improve your brand's visibility, "How Brands Grow" is an essential addition to your library.
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